New Tool Helps Realtors Turn Listings Into Income: Inside the Style to Design x Chirpyest Partnership

In today’s ultra-competitive housing market, it takes more than just a well-priced home to catch a buyer’s eye. The visuals must inspire. The staging must tell a story. And now, thanks to a new partnership between Style to Design and Chirpyest, real estate listings can do something else entirely: make agents money.

Style to Design, founded by luxury Florida realtor Heather Caine, specializes in a cutting-edge service called “reality staging.” Unlike traditional virtual staging that adds fake furniture to digital photos, reality staging inserts real products into real listing photos. The result is both aspirational and shoppable. Chirpyest, founded by entrepreneur Colette Shelton and a Realtor Benefits® partner of the National Association of Realtors®, takes that concept one step further by enabling agents to earn money every time someone shops the products shown.

“We’re helping real estate agents turn every listing into a source of passive income,” says Shelton. “With one click, an agent can send a curated board of items from their own listing and start earning cash back. It’s a simple and smart way to make every property work harder for you.”

How It Works

Here’s how realtors can integrate this new tool into their business:

1. Start with Style to Design. Agents submit listing photos, and Heather’s team gets to work staging them with real, curated items that reflect the home’s architecture, lifestyle, and target buyer.

2. Get a Chirpyest-powered product board. Each staged photo comes with a shoppable board featuring all the items shown, linked to top retailers like Wayfair, Lulu & Georgia, One Kings Lane, and The Home Depot.

3. Activate a Chirpyest account. Realtors sign up for free and receive a unique referral link tied to every board. (NAR members get enhanced cash back and access to more brands.)

4. Share the board. Agents can share it with clients, friends, or on social media. Every time someone shops through their link, the agent earns.

This integrated service allows agents to sell homes while earning from the design inspiration that helps them sell. It’s a frictionless way to build a new income stream, backed by two founders who know the industry inside and out.

Why “Reality Staging” Works

Heather Caine coined the term “reality staging” to describe what her company does: take real products from real retailers and insert them into real estate photos with the help of her team of designers and editors. It’s part tech, part talent.

“Virtual staging often feels artificial,” says Caine. “We wanted to keep the visual integrity of real listings but enhance them with beautiful, accessible pieces that buyers can actually purchase.”

Unlike shipping bulky furniture or dealing with physical staging logistics, Style to Design offers a lightweight, high-impact option that allows agents to professionally present a home without hassle. But what makes it even more powerful is the Chirpyest integration.

“We were already using real products, so it just made sense to work with Chirpyest,” Caine explains. “Now agents don’t just get beautiful photos. They get a direct way to monetize them.”

Meet the Founders Behind the Collaboration

Colette Shelton is a design expert and tech entrepreneur based in Los Angeles. She’s also the founder of COCOCOZY, a design brand that has appeared in stores like Nordstrom and featured in publications like Elle Decor. With Chirpyest, Shelton set out to reimagine affiliate marketing and commerce for creators and professionals outside of the traditional influencer mold.

“Agents, designers, stylists—these are tastemakers,” Shelton says. “They’re already influencing purchases with their style and recommendations. Chirpyest gives them the tools to monetize that influence.”

Heather Caine brings a decade of real estate experience and design sensibility to the table. A licensed luxury realtor, she has an eye for what makes listings move and saw a gap in how agents could maximize their visual assets. Style to Design was born from that insight.

Both founders saw the same opportunity. Together, they’ve created a turnkey tool for realtors who want more out of their listings.

The Rise of Shoppable Real Estate

The idea of making real estate listings shoppable isn’t just about aesthetics. It’s also about strategy. Today’s homebuyers are digitally native. They browse listings the way they browse Pinterest or Instagram, looking for lifestyle cues, design ideas, and inspiration.

“Buyers want to imagine themselves in the space, and shopping helps create that emotional connection,” Shelton says. “If they love the dining table in the photo, why not give them a way to buy it?”

With Chirpyest links embedded in every board, realtors aren’t just staging a space. They’re opening up a new lane of engagement with buyers and clients. Agents can even repurpose boards as social media content, email follow-ups, or blog posts, driving more eyes to listings while earning commissions on every purchase made through their link.

What Agents Can Expect

Agents pay a $99 monthly membership fee for access to Style to Design’s reality staging services. This includes staging with real products, Chirpyest-powered design boards tailored to each listing, and a seamless handoff of marketing assets that are ready to share.

Please note: There is an additional fee per image for each staging or renovation project, charged on top of the monthly membership.

“This isn’t another platform agents have to learn. It’s plug and play,” says Caine. “Our team handles the creative, and Chirpyest handles the links. Agents just click and share.”

Many of the brands featured on Chirpyest are household names that resonate with buyers, including Wayfair, Home Depot, Lulu & Georgia, One Kings Lane, and hundreds more. The boards reflect real products with current pricing, so buyers can shop in confidence and agents can send curated, actionable design inspiration with every listing.

A Smart Add-On for Modern Agents

As real estate gets more visual and more digital, agents are looking for ways to stand out. The Style to Design x Chirpyest partnership gives them exactly that. It’s a design service, income opportunity, and marketing tool in one.

“There’s no reason a beautifully staged listing shouldn’t work twice as hard for you,” says Shelton. “This gives agents a chance to showcase their taste and earn on their influence, all while helping their clients fall in love with the home.”

The service is available now, and agents can get started in just a few clicks. For Realtors looking to elevate their listings and earn in new ways, this is one partnership worth exploring.